I'm beginning a mini project to create a brand for a made up seaside inn in Fort Bragg, California. This was inspired by the trips my family to the California coast every summer, except in 2020 and 2021. Hopefully we'll return to our yearly trip soon. I went to research seaside inns and hotels in the area for ideas and how they organized their brand. I looked at the Timber Cove Resort, Noyo Harbor Inn, and the North Cliff Hotel websites as examples. I worked to find something that utilized the form and colors of the ocean. I tried different combinations of lettering, but I settled on a wholly hand written lettering to match the flow of water. I also wanted the visuals of the lettering to match the logo I created.